light line

how do you make words scream in under three seconds on a 30-foot urban wall, whisper exhibition details on multiple handouts, and still feel like they are falling through the Guggenheim void?

I spent a day inside the empty rotunda. the architecture itself is a silent scream: a continuous ramp that pulls your eye downward, faster and faster. Holzer’s text would exploit that gravity.

projecting text across the spiraling void of the Guggenheim, she confronts viewers with urgency, contradiction, and emotion. her words don’t whisper.. they flash, scroll, demand. In a space built for silence, Holzer makes it impossible to look away.

take a peek at my workspace, in Illustrator.

grew out of a messy, playful, and very intentional process. my workspace became a kind of laboratory, filled with shifting type experiments, loose sketches, scattered color blocks, and variations that helped me push the visual system in every direction before pulling it back together. I explored structure and chaos side by side, testing bold typography against softer abstract forms and chasing the balance between clarity and energy. each artboard became a small experiment, and the final pieces are the result of that back-and-forth between control and creative instinct.

you can find the detailed executions below.